About Us


CCILU, meaning 'liberate' in Japanese, is all about freedom. Freedom for self-expression. Freedom from convention. Freedom not to compromise style for comfort. First introduced in Japan in 2012, our fashion-forward, injection-molded footwear has swept the world with its free-spirited, anything-goes attitude that is characteristic of our current age. CCILU is new wave footwear.

Defying conventions of the molded-footwear category, CCILU is tailored to the trendiest styles, from sandals and sneakers to ballerina flats, wedges, heels and boots. It embodies effortless, casual chic, but its technology is anything but casual. Made with proprietary low-carbon ccilucellTM material, every shoe is comfortable, lightweight, durable and antibacterial - so wearers never have to sacrifice comfort for fashion.

Poised to take the world by storm, CCILU will be available in the best department stores, trendy sports fashion outlets, apparel and footwear boutiques, on top of e-commerce and mail-order platforms. Because CCILU can be molded to just about anything, market segmentation (easy wear, stylish, active) is a breeze. Making it easy for trendsetters to catch the new wave – and pass it on.

CCILU. Pure fashion. Pure fun.

Killick Datta
Fiona Adams
Creative Director
Matthew Oxbrough
Senior Director, Product Development & Production