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CCILU-About Us
 

About CCILU

Most of us recognize the path we must take to follow our dreams, but the first step is the hardest. The road is long and arduous. Many avoid it altogether. Those brave individuals who follow their path liberate themselves in the process. Their next step is clear. 

In 2017, CCILU Footwear unveils the “Horizon” series, a major step in the evolution of the comfortable sneaker. Each pair of CCILU Horizon shoes is bottomed-up with 102 completely independent and highly resilient “dots,” courtesy of our patented CCILUCELL technology (rooted in our rich history manufacturing sneakers for the world's top brands).   

CCILU Footwear is now on its own path, proliferating a message of liberation. We create light comfortable sneakers with a style that urges movement. The idea is to inspire others to find their unique course. Following your dreams takes courage, fortitude and hard work. At CCILU, we are committed to creating shoes that inspire movement in a direction that is completely your own. 

Brand Story

Once you make the decision to liberate yourself, and you've taken that difficult first step, momentum increases with every stride. The further you propel yourself toward your goals, the less likely it is you will turn back. The founder of the CCILU Footwear started out as a banker. At the peak of his career, he took a giant leap outside his comfort zone. Wilson Hsu drew on his background in Science and Mathematics to become an award-winning shoe designer. A small shoe stand on the streets soon became an international brand selling across five continents.

In support of our Spring / Summer 2017 “Horizon” collection, CCILU Footwear has enlisted a team of Global Ambassadors – citizens of note who have liberated themselves and changed the course of their lives. Our Ambassadors are more than celebrity endorsers: each embodies the CCILU mantra "liberate yourself." These include Soles4Souls CEO Buddy Teaster, 8-star Michelin Chef Martin Berasategui, with several other influencers to be named as the year unfolds.

This holiday season, CCILU partners with Soles4Souls on "Step 4 Step" program that is true to our belief that as we step forward, we should also give back.

All of our Ambassador Stories will delight and inspire you, so please join us throughout 2017, as we share those stories via celebratory events and videos.

CEO
Wilson Hsu
CEO. CCILU International Inc.

CCILU Philosophy

Technology is nothing without sustainability. What is the purpose of a journey if not to share a unique gift or desire that improves the world we live in? CCILUCELL isn’t just a fancy word for liberated technology (or the result of years of research and development); it’s green, it’s low-carbon and it is at the core of the CCILU Horizon collection.

Aesthetically, the black-and-white outsole design of this collection bears the legendary “ICHIMATSU MOYO” pattern, an elite fashion symbol in the Golden Age of Japanese history. It is a beautiful coincidence that this illustrious pattern has been adopted by the Tokyo Olympics Committee to be the official logo of the 2020 Tokyo Summer Olympics.

Like the dots on the sole of each CCILU Horizon shoe, our lives are the sum of many individual steps, powered by passion and the pursuit of a meaningful, sustainable lifestyle.

CCILU Philosophy
CCILU Philosophy
CCILU Philosophy
CCILU Philosophy